We worked on many landing pages and blogposts for this innovative insurance company, which aimed to provide affordable life insurance for smokers.

Reviti’s website offered advice to help their customers quit smoking and increasing discounts as they transitioned through the process of non-smoking alternatives, such as IQOS and vapes, to an even bigger discount when they completely quit.

All pages had to be signed off by multiple stakeholders in three companies - Reviti, its underwriter Scottish Widows and shareholder Philip Morris - and meet the highest levels of compliance relating to financial services (FCA) and Tobacco Control Laws.

RESULTS: 60% growth in organic keyword rankings

“An absolute pleasure to work with, and you also have the patience of a copywriting saint!” - Melissa, Senior Marketing Manager

We worked on a project for Ericsson, the global telecommunications company, that spanned a wide range of platforms - website landing pages, social media posts and video.

We’ve written for many major newspapers and magazines, including The Times UK.

This was a commercial project to both provide reader value and to drive traffic to bookings for The Times travel offers.

We wrote a series of landing pages and FAQs for Experian relating to Anti-Money Laundering (AML) Regulations and Know Your Customer (KYC) checks.

The goal of the landing pages was to inform clients, who might not be aware of recent updates to the legislation, but also to increase awareness of Experian’s offerings in this field.

We worked with this client to develop the website in the pre-launch stage. Using the guidelines provided by Cora Cora’s branding agency, I then worked closely with the in-house sales team to decide on the full site structure.

We wrote all landing pages months before the hotel was complete. This was something of a challenge since it was hard to know the final details of the property’s rooms and amenities. The design team joined later, which required more content to be created at the 11th hour.

You can see the full site https://www.coracoraresorts.com, which was almost entirely written by me. The button below will take you to a snapshot of the villas landing page.

This travel and adventure clothing company provides high-quality garments and accessories. To help showcase their expertise, we wrote a new timeline for their website. The goal was to act as a platform to introduce their brand to new customers as well as to provide insights for their existing customers.

They also needed new technical and care information for various product lines. Rohan’s customers are highly knowledgeable and keen to discover technical information about their products. Because the brand’s products are designed to last, providing customers with information about how to care for them is also essential.

This required us to read, understand and research a great deal about very technical aspects of their clothing and footwear lines, including materials and waterproofing.

This subscription-box company offers well-being boxes. It’s primarily for companies who want to provide tokens of appreciation for their staff, but it’s also available to individuals who want to add a little monthly treat to their friends’ mailboxes.

The company asked us to write an email newsletter ad campaign, which was to be sent out to a particular organisation’s membership.

CuraKit considered the ad to be highly successful, with an email open rate and click-through rate far exceeding their expectations. In fact, they said the organisation that sent the newsletter ad was “quite shocked at its success”.

We wrote a series of thought-leadership pieces for the vice-president of this accounting software company. The articles focused on company culture, change management and remote work. Working one-on-one with the VP, Cameron John, was a delight, and his insights and intelligence made this project a real pleasure.

“Jill's clear skill is to unearth and match the person with the story and then connect with the audience both on an emotional and intellectual level, challenging the way we see things.” - Cameron John

This company needed all content written for its 2022-2023 awards.

Working with limited information, we needed to write content that would explain why wedding hotels and other venues would want to enter the awards as well as explain how the awards would work.

We wrote all content for the website, with virtually no amends from the client, who was happy with the tone and structure.